Month: August 2022
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Managing skills when GOING GREEN, GREEN GREENER, WITH TRUE MARKETING
By Christie Koontz, School of Information, Florida State University, Tallahassee, Florida, USA Knowledge and implementation of marketing principles and practices, and strategic planning (the process of developing a well-sculpted mission, goals, and objectives) are 21st century mainstays. Most organizations rely on both for success. But success can be elusive if either is conceived in isolation.…
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Management during a City Expo and an innovative journey – Example from Helsingborg Sweden
How do you manage during a 35 day long city fair which is the result of a 3 year long innovation journey? And what skills do you need to have in order to manage this? From May 30 till July 3 there sure was a buzz in the city of Helsingborg, Sweden. During these 35…
IFLA M&M Section Management Skill Building Blog 