Managing skills when GOING GREEN, GREEN GREENER, WITH TRUE MARKETING

By Christie Koontz, School of Information, Florida State University, Tallahassee, Florida, USA

Knowledge and implementation of marketing principles and practices, and strategic planning (the process of developing a well-sculpted mission, goals, and objectives) are 21st century mainstays.  Most organizations rely on both for success.  But success can be elusive if either is conceived in isolation.

This paper and presentation discusses, the necessary partnership and offers two illustrative examples. The full paper will be find at: https://www.ifla.org/news/ensulib-meetings-and-programmes-at-wlic-26-29-july-2022/

This was presented during the IFLA Satellite Meeting 2022 in Cork — “Inspired and Engaged on Sustainability” https://www.ifla.org/events/ifla-satellite-meeting-2022-in-cork-inspired-and-engaged-on-sustainability/

Power Points are available at https://www.slideshare.net/ENSULIB1/presentations

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