Category: Strategy

• Managing skills when GOING GREEN, GREEN GREENER, WITH TRUE MARKETING

  By Christie Koontz, School of Information, Florida State University, Tallahassee, Florida, USA Knowledge and implementation of marketing principles and practices, and strategic planning (the process of developing a well-sculpted mission, goals, and objectives) are 21st century mainstays.  Most organizations rely on both for success.  But success can be elusive if either is conceived in isolation.…

  catharinaisberg

  August 26, 2022

  Management, Marketing, Skills, Strategy, Success