Category: Success
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Managing skills when GOING GREEN, GREEN GREENER, WITH TRUE MARKETING
By Christie Koontz, School of Information, Florida State University, Tallahassee, Florida, USA Knowledge and implementation of marketing principles and practices, and strategic planning (the process of developing a well-sculpted mission, goals, and objectives) are 21st century mainstays. Most organizations rely on both for success. But success can be elusive if either is conceived in isolation.…
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Library Managers Around the World – Leslie Weir
This is a summary of the interview with Ms Leslie Weir, National Librarian and Archivist of Canada. In February 2022, the IFLA Management & Marketing Section organized a webinar “Oh, The Places You’ll Go: Library Managers around the World”. The webinar shared interviews with library managers from around the world. Each interview was focused around four…
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Library Managers Around the World – Anya Feltreuter
This is a summary of the interview with Ms Anya Feltreuter, Library Director, Mjölby Sweden. Chair of the Management & Marketing Standing Committee 2019-2023. In February 2022, the IFLA Management & Marketing Section organized a webinar “Oh, The Places You’ll Go: Library Managers around the World”. The webinar shared interviews with library managers from around the…
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Library Managers Around the World – Andrew Ojulong
This is a summary of the interview with Mr. Andrew Ojulong, University Librarian, Lira University in Uganda. In February 2022, the IFLA Management & Marketing Section organized a webinar “Oh, The Places You’ll Go: Library Managers around the World”. The webinar shared interviews with library managers from around the world. Each interview was focused around four…
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Library Managers around the World – Dr. Jianzhong Wu
This is a summary of the interview with Dr. Jianzhong Wu , Director of University of Macau Library, Macao, China. In February 2022, the IFLA Management & Marketing Section organized a webinar “Oh, The Places You’ll Go: Library Managers around the World”. The webinar shared interviews with library managers from around the world. Each interview…